Mailchimp vs Moosend Which One Is Better For You?
Email marketing is still a powerhouse in 2025—and platforms like Mailchimp and Moosend are leading the charge. Both fall under the marketing niche and are heavily used for cold outreach, newsletters, and automated campaigns.
These tools have made it easier for businesses to connect with users and potential leads. But with both being powerful and popular, it’s no surprise that brand owners often find themselves asking: Which one should I pick?
To help you out, here’s a clear and updated comparison between Mailchimp and Moosend, based on client reviews, pricing models, and publicly available data from both platforms.
💸 Pricing in 2025
Mailchimp increased its pricing back in February 2022, making it slightly more expensive than Moosend. Their Premium plan comes in at around $299/month, whereas Moosend remains one of the more affordable options in the market.
Here’s a side-by-side look at their standard pricing tiers:
| Subscribers | Mailchimp (Standard) | Moosend (Standard) |
|---|---|---|
| 0 – 500 | $17 | $9 |
| 501 – 1000 | — | $16 |
| 1001 – 2000 | $59 | $24 |
| 2001 – 3000 | — | $32 |
| 3001 – 5000 | $90 | $48 |
| 5001 – 8000 | — | $64 |
| 8001 – 10000 | $115 | $88 |
| 10001 – 25000 | $115 – $259 | $160 |
Note: Prices were retrieved from the official websites on August 6, 2024. Always check the current rates before subscribing.
⚙️ Features Breakdown
Both Mailchimp and Moosend offer solid tools for email marketing—but they differ in a few important ways. Here’s what sets them apart:
| Feature | Mailchimp (Standard) | Moosend (Standard) |
|---|---|---|
| Mobile App | Available on both Android and iOS | Not available |
| Landing Page Templates | 100+ customizable templates | Decent variety of templates |
| Marketing Automation | Customer-based, behavior-based, data-driven, transactional emails, postcards, and more | Cart abandonment, lead scoring, basic automation |
| CRM Features | Organizes contact data, builds customer profiles, and provides actionable insights | Tagging, bulk import, contact segmentation |
| Integrations | Shopify, Stripe, LinkedIn, Facebook, Formstack, Chargebee, and many more | Facebook Lead Ads, Microsoft Dynamics, Zendesk, Intercom, others |
⚖️ Pros & Cons
Mailchimp Cons:
- Can be difficult to sync with some platforms
- Template editor is powerful but not very beginner-friendly
Moosend Cons:
- Limited newsletter actions
- Some integration areas still need improvement
🧐 Which Platform is Right for You?
Ultimately, your choice depends on your budget and marketing needs:
- 💼 Choose Moosend if you’re looking for an affordable, easy-to-use tool and don’t need complex automation.
- 🧠 Choose Mailchimp if you require advanced marketing automation, rich integrations, and detailed analytics.
✅ Final Verdict
There’s no one-size-fits-all winner here—both Mailchimp and Moosend are excellent in their own right. If you’re a small business or startup with basic needs, Moosend offers great value. But if you’re running multi-step campaigns or need deep integrations, Mailchimp will serve you well despite its higher price.
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